Head of Marketing Effectiveness and Customer Economics

  • Anywhere
  • Anywhere


At Aviva we are transforming our core capabilities to deliver exceptional customer experiences: marketing science is recognised as a strategic driver of change.  Therefore, we are recruiting for a Head of Marketing Effectiveness and Customer Economics to join our Data office within Aviva.

This is a newly created role targeted to an inquisitive mindset to strategic marketing who have worked in a variety of analytics roles and can act as a trusted advisor to Customer, Marketing and Digital senior stakeholders, helping solve their challenges by diagnosing problems and designing and executing analytics solution

The Head of Marketing Effectiveness and Customer Economics will create radical visibility of Aviva’s Customer, Marketing, Digital performance to inform operational effectiveness and drive improvements in marketing investment & digital journeys.

Duties & Responsibilities:

  • Define and deliver the implementation of the measurement framework for Customer, Marketing and Digital performance and the analyses of drivers of performance.
  • Supervise a team of econometricians responsible for the modelling & measurement of marketing investment and its effectiveness.
  • Oversee development of dashboards and standardised reports to provide ongoing insight to marketing and digital stakeholders and work to ensure utilisation and adoption of reporting by these stakeholders.
  • Leads the creation and maintenance of appropriate marketing key performance indicators, ROI models, and predictive models for marketing campaigns to determine effectiveness, provide optimisation recommendations, and influence marketing campaign planning.
  • Support agency strategists and media planners by providing analytical decision support and ensuring insights generated are embedded in the decision making.
  • Push the boundaries of on the use of analytics in marketing, building a strong offering of measurements and modelling analytical products.
  • Operational analytics of campaign & digital performance. 
  • Define CLV framework and reporting and support adoption across marketing functions.
  • Lead the development and standardisation of reporting and marketing/digital performance analytics.

Skills & Experience required:

  • Extensive marketing analytics experience in a highly data-driven, analytical environment.
  • Strong ability to translate quantitative data into actionable recommendations and to translate business objectives into marketing goals and measurements.
  • Highly proficient in econometric and statistical modelling techniques.
  • Prior experience in an industry with very short implementation cycles such as e-commerce, online products/services or games.
  • Excellent consultative skills required to work directly with the business leaders and appropriately influence, understand, and resolve capability gaps.
  • Demonstrable leadership skills to guide and inspire others to achieve shared goals that result in strengthening the business.
  • High intellectual curiosity and strong passion and expertise in technology solutions and their evolution.
  • Experienced at managing and leading virtual, cross-functional teams.
  • Ability to thrive in a fluid and entrepreneurial environment.
  • Excellent communication skills with ability to influence and partner with IT and Business organisations.
  • Highly detailed with a systematic approach, sense of responsibility and strong, positive customer focus but also able to effectively handle multiple, rapidly changing, and conflicting priorities.

What will you get for this role?

  • Competitive salary depending on skills, experience, and qualifications.
  • Generous defined contribution pension scheme.
  • Annual performance related bonus and pay review.
  • Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days.
  • Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply).
  • Excellent range of flexible benefits to include a matching share save scheme.

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability, and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Alice Neal a call on 0121 200 5926 or send an email to [email protected] .

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.

To apply for this job please visit www.cybersecurityjobsite.com.

To apply for this job please visit www.cybersecurityjobsite.com.

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